The Confidence of your employees and customers is the most valuable and scarce commodity in times of crisis
Mark Cuban, the entrepreneur owner of the NBA team the Dallas Mavericks, talking about corporate responsibility in a crisis stated: “How you treat your employees today will have more impact on your brand in future years than any amount of advertising, any amount of anything you could do”. I agree with Mr. Cuban. These are s...
[19 of May of 2020]
